PJSC MTS announces investments of MTS Corporate Venture Fund in the online food and beverage ordering service Bartello. The volume of investments will amount to 72 million rubles. The solution is already available for MTS Live clients in Moscow and Yekaterinburg, and it will be launched in other cities soon.
Bartello allows you to order and pay for food and drinks online without calling a server in over 120 bars and restaurants in Moscow and St. Petersburg. The app is available for iOS and Android users. The funds received from the MTS Venture Fund will complete the solution and service in Sochi, Kazan, Samara, and other cities.
With the help of the Bartello, users of the mobile tickets purchase app MTS Live can make online orders during events in concert halls and clubs in Moscow and Yekaterinburg, pick up their order without waiting at the bar, as well as receive service at VIP lounges without having to contact the site staff.
The company is planning to provide the possibility of placing online orders in the MTS Live app at concert venues in other cities, as well as at music festivals and open-airs. In the future, we can also integrate Bartello with the products of MTS Bank and MTS Cashback.
“Partnership with the Bartello service will allow MTS Live to attract new audiences, get to know customers and their preferences better. It is important for us to give our clients a fresh experience of interacting with MTS Live in an area where Bartello has expertise. We are already moving towards phygital services, developing the digital and physical experience of interaction with our users. Our task is to accompany the client of entertainment products all the way, from choosing and purchasing a ticket, ending with the presentation of related services within the framework of events and integrating FinTech services of the MTS ecosystem,” said Mikhail Minin, General Director of MTS Entertainment.
“MTS Corporate Fund investment will help to scale the service and make it even more effective for our users. We will develop the functionality to form a unique offer for users based on their preferences both in food and beverages and in cultural events, informing them about news and events to draw attention to the entertainment life of the city. Thanks to the partnership with MTS, our service will be the optimal channel of communication with guests, allowing us to deliver the message and as quickly as possible receive feedback, which is a solution relevant in the current conditions,” said the founder of Bartello service Danila Nikolaev.
Reference
MTS Corporate Venture Fund focuses on FinTech, Entertainment, MarTech, Media, Smart Home, Wellness & Lifestyle. The fund invests in round A/A+/B stage startups that have strategic value for MTS. The investment amount is up to $2.
Bartello is a Russian mobile service that allows users to receive recommendations on attending events, book tables, make and pay for orders in popular bars, clubs and restaurants. Cooperation with the service gives establishments the opportunity to multiply the turnover of seats, increase the average bill by 20-30% and additionally attract new customers. Now more than 120 popular establishments are connected to Bartello, including: StandUp Club#1, Noor Bar, COiN Event Hall, Profsoyuz bar association, 1930 Moscow concert venue, Veranda 32.05, Dom 12, Izvestiya Hall, Lookin Rooms, PIVBAR Moscow bars , Japanese bar-grill Hachiko.
MTS Entertainment is a subsidiary of MTS, uniting projects and assets in the field of offline entertainment and related online services, which include: Ticketland and Ponominalu ticket operators, MTS Live service and MTS Live App, direction for organizing concerts and theater performances, as well as MTS Live Arena in Moscow, MTS Live Hall in Yekaterinburg and other venues. The key projects of MTS Entertainment were investments in the musical “Chess”, a long-term contract for organizing performances of Comedy Club Production projects, a series of online concerts of Russian stars and the MTS Live Studio project.
